A little birdy, who will remain unnamed, tells me that from Oct 1 2010 all Facebook ads leading users away from the Facebook platform (e.g. – to external websites) will not be able to use “like” functionality on their adverts. Only ads leading to Facebook pages can use the “like” feature moving forward. So, does that mean a higher CPC for Facebook PPC marketers? I think so. Facebook uses a quality score type system,...

Close friend Jye Smith, Digital Strategist at Weber Shandwick, asked me to write a guest post on the topic of “The Future of Search and Social Media“, which I was delighted to do so as it’s a subject I frequently ponder about. Post Summary: In Google’s Algorithm, Social Media Popularity is now more critical than ever. Websites must learn how to integrate themselves with Social Media to leverage SEO 2011 will see...