Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links? Even with the very fresh release of Penguin 2.0 this information is still 100% relevant. Why? Because building organic & meaningful relationships is the key recommendation. Nothing is safer in a post-penguin world than a natural relationship. So… How do you build...

How do you make sure the individual marketing activities your countries travel industry work in favour of your tourism efforts? Share the tourism boards social media guidelines of course. Tourism Australia have done exactly that, and why not? Tourism Australia’s mission is clear; to get the entire travel & tourism industry to join its social media team, with aim of making Australia the world’s most talked about tourism...

A new & relentlessness  power has risen. Social activism. A force so great it can stop even media giants in their tracks. What’s more, the people of the social space have recognized this power and now know how to use it. Today it is common practice for brands to receive feedback publicly, what’s not so common is for reactive feedback to snowball even without the brand interacting with it. Social activism has enabled the...

I’m always interested in fresh statistics & obscure metrics. Yes yes, everyone pretty much knows Facebook is massive – but how is it affecting business, particularly in the B2B & B2C sectors? Hubspot released this useful slideshow titled: 12 Essential Facebook Stats [Data] 12 Awesome Facebook Stats, Charts & Graphs View more presentations from HubSpot Internet Marketing Should your business become active in...

SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings. SEO professionals are also invited to collate their thoughts on where they think the industry is heading. 2011 SEO Ranking Factors: Versus 2009′s SEO Ranking Factors: The key take...