Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links? Even with the very fresh release of Penguin 2.0 this information is still 100% relevant. Why? Because building organic & meaningful relationships is the key recommendation. Nothing is safer in a post-penguin world than a natural relationship. So… How do you build...

Just a quick SEO related tip, I stumbled across TheShortCutts.com yesterday. The website has a simple yet powerful concept: Summarise all Matt Cutts webmaster videos with a 1 liner, hence the name ‘shortcutts’. The site lists every video Matt Cutts has done to-date, which is currently about 400 since early 2009.  Seriously, this guy knows how to ‘vlog’. Already, over the past 24 hours TheShortCutts.com has...

SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings. SEO professionals are also invited to collate their thoughts on where they think the industry is heading. 2011 SEO Ranking Factors: Versus 2009′s SEO Ranking Factors: The key take...

ASOS, one of the UK’s online leading retailers, has confirmed they are launching a fully transactional store within Facebook by the end of January. James Hart, the ASOS ecommerce director, said: “We have millions of visits and millions of pounds coming from Facebook to ASOS. At the moment the Facebook shop doesn’t have real targets as such but in theory fewer clicks and barriers to purchase should mean greater conversions....

Lately, I keep on noticing dwindling organic results in SERPS above the page fold high traffic search terms. Why would Google do this? Well, I think it’s cleary conversion otpimastion isn’t it? Fewer organic distraction = more clicks on paid adds. To top it off, they are coming up with even more cockier ways of getting you to click on paid search adds. Is Google getting too greedy? I think so. Below you’ll see a screen shot of...