Loosing a wallet right up there as one of the worst #firstworldproblems. Unfortunately, this has recently happened to my close friend and PPC expert Hadrien Brassens whilst visiting home in France. In an extraordinary attempt to get his wallet back, Hadrien has created his own PPC campaign targeted at France. Where he is bidding on his name and then directing users to a simple contact page. Snext time you loose your wallet, think about...

The latest usability update to Facebook is centred around its most popular component – user photographs. Over the next few days you will notice photos along with their comments & likes displayed within a Lightbox. Update: If you hate the new stupid theater way of looking at FB pics, remove “&theater” from the end of the URL whenever you’re looking at pictures. Share this if you found it useful – Thanks...

A little birdy, who will remain unnamed, tells me that from Oct 1 2010 all Facebook ads leading users away from the Facebook platform (e.g. – to external websites) will not be able to use “like” functionality on their adverts. Only ads leading to Facebook pages can use the “like” feature moving forward. So, does that mean a higher CPC for Facebook PPC marketers? I think so. Facebook uses a quality score type system,...

Lately, I keep on noticing dwindling organic results in SERPS above the page fold high traffic search terms. Why would Google do this? Well, I think it’s cleary conversion otpimastion isn’t it? Fewer organic distraction = more clicks on paid adds. To top it off, they are coming up with even more cockier ways of getting you to click on paid search adds. Is Google getting too greedy? I think so. Below you’ll see a screen shot of...