The Bank-banter escalates & “stealing” customers is now in fashion. NAB announces it’s relationship break-up from the major Australian Banks on Valentine’s day using variety of media types. Is this the most daring campaign of 2011? Well, I certainly like it. Before we go any further, here’s their Breakup Video: No doubt NAB have spent a while planning this break-up / campaign, & from a non-Australian...

Lately, I keep on noticing dwindling organic results in SERPS above the page fold high traffic search terms. Why would Google do this? Well, I think it’s cleary conversion otpimastion isn’t it? Fewer organic distraction = more clicks on paid adds. To top it off, they are coming up with even more cockier ways of getting you to click on paid search adds. Is Google getting too greedy? I think so. Below you’ll see a screen shot of...