A new & relentlessness  power has risen. Social activism. A force so great it can stop even media giants in their tracks. What’s more, the people of the social space have recognized this power and now know how to use it. Today it is common practice for brands to receive feedback publicly, what’s not so common is for reactive feedback to snowball even without the brand interacting with it. Social activism has enabled the...

SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings. SEO professionals are also invited to collate their thoughts on where they think the industry is heading. 2011 SEO Ranking Factors: Versus 2009′s SEO Ranking Factors: The key take...

The Bank-banter escalates & “stealing” customers is now in fashion. NAB announces it’s relationship break-up from the major Australian Banks on Valentine’s day using variety of media types. Is this the most daring campaign of 2011? Well, I certainly like it. Before we go any further, here’s their Breakup Video: No doubt NAB have spent a while planning this break-up / campaign, & from a non-Australian...