Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links? Even with the very fresh release of Penguin 2.0 this information is still 100% relevant. Why? Because building organic & meaningful relationships is the key recommendation. Nothing is safer in a post-penguin world than a natural relationship. So… How do you build...

The Facebook like button has been with us now for 3 months, in that time its spread to millions of websites & subsequently boosted forwarding traffic & the number of back links pointing to Facebook.Great success I’m sure you’ll agree. [Update: Its appearing on here already for some of you] Now, in August 2010, Facebook announce a new, “slimmer, lighter & faster” version of the like button. As you can...