Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links? Even with the very fresh release of Penguin 2.0 this information is still 100% relevant. Why? Because building organic & meaningful relationships is the key recommendation. Nothing is safer in a post-penguin world than a natural relationship. So… How do you build...

Just a quick SEO related tip, I stumbled across TheShortCutts.com yesterday. The website has a simple yet powerful concept: Summarise all Matt Cutts webmaster videos with a 1 liner, hence the name ‘shortcutts’. The site lists every video Matt Cutts has done to-date, which is currently about 400 since early 2009.  Seriously, this guy knows how to ‘vlog’. Already, over the past 24 hours TheShortCutts.com has...

SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings. SEO professionals are also invited to collate their thoughts on where they think the industry is heading. 2011 SEO Ranking Factors: Versus 2009′s SEO Ranking Factors: The key take...

An interesting pickup from TechCrunch reveals that Google’s new Instant Search can actually favour brands over non branded terms. Instant search allows users to see query results without having to press search. Below you’ll see that when the user begins to type God, Google begins to show both paid and organic results. However, instead of showing results for God, it actually shows GoDaddy, the domain registrar. Why would Google do...

Google Realtime Search engables users to see up-to-the-second social updates, news articles and blog posts about hot topics around the world in an instant! Check out Google Realtime Search Google Realtime Search Enables you to: Search faster - Get results directly on the new Realtime homepage Refine results – Pinpoint results by location, time, and more See entire conversations – Read full threads of conversations to get...