A new & relentlessness  power has risen. Social activism. A force so great it can stop even media giants in their tracks. What’s more, the people of the social space have recognized this power and now know how to use it. Today it is common practice for brands to receive feedback publicly, what’s not so common is for reactive feedback to snowball even without the brand interacting with it. Social activism has enabled the...

I’m always interested in fresh statistics & obscure metrics. Yes yes, everyone pretty much knows Facebook is massive – but how is it affecting business, particularly in the B2B & B2C sectors? Hubspot released this useful slideshow titled: 12 Essential Facebook Stats [Data] 12 Awesome Facebook Stats, Charts & Graphs View more presentations from HubSpot Internet Marketing Should your business become active in...

The Bank-banter escalates & “stealing” customers is now in fashion. NAB announces it’s relationship break-up from the major Australian Banks on Valentine’s day using variety of media types. Is this the most daring campaign of 2011? Well, I certainly like it. Before we go any further, here’s their Breakup Video: No doubt NAB have spent a while planning this break-up / campaign, & from a non-Australian...