Today the Google Analytics team released further updates to its Social Measurement offering dubbed Social Analytics. Which I personally find really exciting.
The new set of Social reports help webmasters measure the impact of your social activity and evaluate the effect social media has on your Analytics Goals and Ecommerce activities.
The 4 new social analytics reports aggregate and display key data points to help you see the complete picture of how social marketing and media affect your business. This enables you the webmaster to see where Social Media was involved and any given point of the funnel.
Hello on-site social measurement! A quick round up of each of the features:
Allows you to see how your websites content has been shared via various social channels and over time – this is incredibly useful for publishers and bloggers alike.
Who is driving traffic and how often. Measure the engagement of your social traffic based on on-site metrics such as time on-site.
One of my favorites. This lovely report shows us the journey of social traffic when it reaches our website. Enabling you to identify the popular parts of your website from a social perspective.
Social Value Reports:
Measure the impact of social campaigns by connecting them to your Google Analytics on-site goals and transactions. This enables you to identify which social networks deliver the highest business impact.
Identify the social networks where users are engaging with your websites content. Learn about each community, and identify your best performing content on each network.
If you are just starting out in Social Media, or have a non-digital background now is a good time to learn about Google Analytics. I highly recommend you study at the Google University and get yourself accredited too.
Source: Google Analytics EDM – Monthly Product Update April 2012