Last month I spoke at SMX Melbourne about the topic of personalised search based on Location & Historical factors. The session followed Brent D Payne who spoke talked about personalised search a based on Social Media factors.
View the presentation below on SlideShare. The presentation discusses and visualises the evolution of personalsied search, starting in 2005 through to 2012. Following that we discuss the the things marketers can do to leverage SEO in a personalised environment.
Key Marketing Takeaways:
- Keep Testing!
- Target people further up the funnel
- Rethink your content strategy
- Link your assets together
- Integrate with media activity
- Be user friendly and memorable.
As a side note, I thoroughly enjoyed speaking at SMX Australia. I also thought standard of the others speakers was very high and the quality of insights was certainly refreshing.