I love what Pepsi did with Jeff Gordon in their latest piece of social branded content, TestDrive2. The brand creatively addresses the ‘fake’ claims and negative sentiment lurking around the original TestDrive video by challenging the whistleblowing blogger directly.
From a media perspective, Pepsi gets another viral video but I think the value they get out of debunking the original ‘fake’ claims is truly priceless. The negative sentiment was visible in search results – now those items have been buried. Not only that… but the new video couldn’t possibly be dubbed fake, could it?