Last month I spoke at SMX Melbourne about the topic of personalised search based on Location & Historical factors. The session followed Brent D Payne who spoke talked about personalised search a based on Social Media factors. View the presentation below on SlideShare. The presentation discusses and visualises the evolution of personalsied search, starting in 2005 through to 2012. Following that we discuss the the things marketers can...

Something life changing happened today. It’s a Saturday, I woke and turned on the TV & put Sunrise on. Which is very unusual for me. They read out a letter from an Irish Granddad to his family shortly before he passed on. It’s beautiful, full of wisdom & certainly moving. I simply had to share it too. I even think I’ll print it out. A Grandfather’s Last Letter To His Children & Grand Children. Dear...

A week or 2 ago Samsung released a video to coincide with the new iPhone 5 launch. You may have seen it; it’s titled “The Next big Thing Is Already Here“.  Samsung were indeed clever with their angle & timing of this video, but with it are they making a mockery of their target market, the current iPhone users, by potentially insulting them? Watch this video below… For me, it feels like Samsung is “rubbing...

My thoughts on the the heavily rumored 9pin connection interface for the iPhone 5. Post on Facebook can be seen here… Hi Apple,   I’m glad you have a sustatinabilty prolicy for your products. When you choose to use such precious materials in your products it is your is your responsibility to have one.   However, The rumors of your next iPhone point heavily towards a new handset connector - a new 9 pin vs the old...

Loosing a wallet right up there as one of the worst #firstworldproblems. Unfortunately, this has recently happened to my close friend and PPC expert Hadrien Brassens whilst visiting home in France. In an extraordinary attempt to get his wallet back, Hadrien has created his own PPC campaign targeted at France. Where he is bidding on his name and then directing users to a simple contact page. Snext time you loose your wallet, think about...

A new & relentlessness  power has risen. Social activism. A force so great it can stop even media giants in their tracks. What’s more, the people of the social space have recognized this power and now know how to use it. Today it is common practice for brands to receive feedback publicly, what’s not so common is for reactive feedback to snowball even without the brand interacting with it. Social activism has enabled the...

Ever wanted to tell everybody in your social circle about an important event or communicate a notable update? Facebook has now launched Status highlight,  a paid service that allows consumers to advertise their status updates for a fee. I paid! Hear me roar!   In return, Facebook removes the algorithmic calculation from your status & then positions it at the top of your friends feed for about 24 hours. Highlight an...