Google continues show off its interpretative skills with the introduction of context citations next to search suggestions. The screenshot below shows how a search for ‘Jindabyne’ now shows two small extensions; 2006 Film & Town in Australia.
What triggers context on suggestions?
Trends, trends and more trends. Google is always testing the quality of search results, it monitors the change in click patterns & ‘return-to-search’ rates for varied SERPs. This gives Google a better understanding of what users believe IS a correct result. Occasionally, Google may find that users are almost 50/50 split in terms what a ‘correct’ result is. This is becomes a problem for Google as it is faced with a user experience challenge; “Do I provide a search result which is right for the majority or the minority?” Adding context to search suggestions negates the need for Google to answer this riddle. Pretty cool I reckon!