Today the Google Analytics team released further updates to its Social Measurement offering dubbed Social Analytics. Which I personally find really exciting. The new set of Social reports help webmasters measure the impact of your social activity and evaluate the effect social media has on your Analytics Goals and Ecommerce activities. The 4 new social analytics reports aggregate and display key data points to help you see the complete...

What were Google’s top algorithmic changes in 2011? Well I can tell you now that Google make on average 1.2 algorithmic change per day, which is almost 500 a year. So as an SEO, it’s pretty much dam-near impossible to know each and every change Google makes. But anyway, back to my first point, what were Google’s top algorithmic changes in 2011? highervisibility.com have releasd this lovely infographic rounding up the...

SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings. SEO professionals are also invited to collate their thoughts on where they think the industry is heading. 2011 SEO Ranking Factors: Versus 2009′s SEO Ranking Factors: The key take...

Yahoo7 informs me that; We can expect to see the transition of Yahoo!7′s organic search results (the non-paid listings found on the main body of the page) to Microsoft’s Bing Results during January 2011. So, how do we optimise for Bing? While no action is required on your part for the organic search transition, if organic search results are an important source of traffic & referrals to your website, you’ll want to...

An interesting pickup from TechCrunch reveals that Google’s new Instant Search can actually favour brands over non branded terms. Instant search allows users to see query results without having to press search. Below you’ll see that when the user begins to type God, Google begins to show both paid and organic results. However, instead of showing results for God, it actually shows GoDaddy, the domain registrar. Why would Google do...

AddThis is a social media sharing toolbar that many websites use to let their visitors share information with social space. It’s small, easy to install & even has it’s own analytics feature. So why do I have a problem with it? When checking the outbound links for some rather large sites, I noticed that clients who used the AddThis toolbar were linking through a followed link on every page to the www.addthis.com website....