How do you make sure the individual marketing activities your countries travel industry work in favour of your tourism efforts? Share the tourism boards social media guidelines of course. Tourism Australia have done exactly that, and why not? Tourism Australia’s mission is clear; to get the entire travel & tourism industry to join its social media team, with aim of making Australia the world’s most talked about tourism...

Guest Post: Madeline Arnold - Social Executive at Mindshare Australia In the early hours of this morning, Facebook held a media event to announce Graph Search: an all new way to navigate through the 1 trillion connections that exist on Facebook to find useful information with a social context. The idea is that Graph Search makes your Facebook network more valuable as a tool for finding things; whether those things are photos, people,...

A new & relentlessness  power has risen. Social activism. A force so great it can stop even media giants in their tracks. What’s more, the people of the social space have recognized this power and now know how to use it. Today it is common practice for brands to receive feedback publicly, what’s not so common is for reactive feedback to snowball even without the brand interacting with it. Social activism has enabled the...

Ever wanted to tell everybody in your social circle about an important event or communicate a notable update? Facebook has now launched Status highlight,  a paid service that allows consumers to advertise their status updates for a fee. I paid! Hear me roar!   In return, Facebook removes the algorithmic calculation from your status & then positions it at the top of your friends feed for about 24 hours. Highlight an...

Just days after Facebook going public under the IPO (NASDAQ:FB), there are countless discussions around it’s profitability, growth and key revenue streams. Below, WordStream has released the findings of their latest study int he form of an Infographic. Many are discussing the overall value of social media when compared to other media channels. I for one am a big believer in Social Media, but when large companies like GMC pull $100m of...

Today the Google Analytics team released further updates to its Social Measurement offering dubbed Social Analytics. Which I personally find really exciting. The new set of Social reports help webmasters measure the impact of your social activity and evaluate the effect social media has on your Analytics Goals and Ecommerce activities. The 4 new social analytics reports aggregate and display key data points to help you see the complete...