Just a quick SEO related tip, I stumbled across TheShortCutts.com yesterday. The website has a simple yet powerful concept: Summarise all Matt Cutts webmaster videos with a 1 liner, hence the name ‘shortcutts’. The site lists every video Matt Cutts has done to-date, which is currently about 400 since early 2009.  Seriously, this guy knows how to ‘vlog’. Already, over the past 24 hours TheShortCutts.com has...

Guest Post: Madeline Arnold - Social Executive at Mindshare Australia In the early hours of this morning, Facebook held a media event to announce Graph Search: an all new way to navigate through the 1 trillion connections that exist on Facebook to find useful information with a social context. The idea is that Graph Search makes your Facebook network more valuable as a tool for finding things; whether those things are photos, people,...

Last month I spoke at SMX Melbourne about the topic of personalised search based on Location & Historical factors. The session followed Brent D Payne who spoke talked about personalised search a based on Social Media factors. View the presentation below on SlideShare. The presentation discusses and visualises the evolution of personalsied search, starting in 2005 through to 2012. Following that we discuss the the things marketers can...

Today the Google Analytics team released further updates to its Social Measurement offering dubbed Social Analytics. Which I personally find really exciting. The new set of Social reports help webmasters measure the impact of your social activity and evaluate the effect social media has on your Analytics Goals and Ecommerce activities. The 4 new social analytics reports aggregate and display key data points to help you see the complete...

What were Google’s top algorithmic changes in 2011? Well I can tell you now that Google make on average 1.2 algorithmic change per day, which is almost 500 a year. So as an SEO, it’s pretty much dam-near impossible to know each and every change Google makes. But anyway, back to my first point, what were Google’s top algorithmic changes in 2011? highervisibility.com have releasd this lovely infographic rounding up the...

SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings. SEO professionals are also invited to collate their thoughts on where they think the industry is heading. 2011 SEO Ranking Factors: Versus 2009′s SEO Ranking Factors: The key take...