Google is currently testing a new improved call-to-action  on text-based adverts in the across the GDN (Google Display Network). The image below shows a couple of instances where it has been spotted over the past few days, as you can see Google has introduced an arrow button to the creative. This is an interesting update as not much has happened visually on the text-based GDN over the past few years. The change is undoubtedly designed...

Loosing a wallet right up there as one of the worst #firstworldproblems. Unfortunately, this has recently happened to my close friend and PPC expert Hadrien Brassens whilst visiting home in France. In an extraordinary attempt to get his wallet back, Hadrien has created his own PPC campaign targeted at France. Where he is bidding on his name and then directing users to a simple contact page. Snext time you loose your wallet, think about...