Taken from my talk at SMX Sydney 2013. This presentation discusses how SEOs should be thinking in a post Penguin world. How do you build penguin friendly links? Even with the very fresh release of Penguin 2.0 this information is still 100% relevant. Why? Because building organic & meaningful relationships is the key recommendation. Nothing is safer in a post-penguin world than a natural relationship. So… How do you build...

Just a quick SEO related tip, I stumbled across TheShortCutts.com yesterday. The website has a simple yet powerful concept: Summarise all Matt Cutts webmaster videos with a 1 liner, hence the name ‘shortcutts’. The site lists every video Matt Cutts has done to-date, which is currently about 400 since early 2009.  Seriously, this guy knows how to ‘vlog’. Already, over the past 24 hours TheShortCutts.com has...

How do you make sure the individual marketing activities your countries travel industry work in favour of your tourism efforts? Share the tourism boards social media guidelines of course. Tourism Australia have done exactly that, and why not? Tourism Australia’s mission is clear; to get the entire travel & tourism industry to join its social media team, with aim of making Australia the world’s most talked about tourism...

Google is currently testing a new improved call-to-action  on text-based adverts in the across the GDN (Google Display Network). The image below shows a couple of instances where it has been spotted over the past few days, as you can see Google has introduced an arrow button to the creative. This is an interesting update as not much has happened visually on the text-based GDN over the past few years. The change is undoubtedly designed...

Guest Post: Madeline Arnold - Social Executive at Mindshare Australia In the early hours of this morning, Facebook held a media event to announce Graph Search: an all new way to navigate through the 1 trillion connections that exist on Facebook to find useful information with a social context. The idea is that Graph Search makes your Facebook network more valuable as a tool for finding things; whether those things are photos, people,...

Last month I spoke at SMX Melbourne about the topic of personalised search based on Location & Historical factors. The session followed Brent D Payne who spoke talked about personalised search a based on Social Media factors. View the presentation below on SlideShare. The presentation discusses and visualises the evolution of personalsied search, starting in 2005 through to 2012. Following that we discuss the the things marketers can...