SEOmoz today released the industry crowd-sourced SEO ranking factors for 2011. To do this SEOmoz surveyed 134 SEO professionals (including a couple of my close friends) on what which particular factors have the greatest effect on search rankings. SEO professionals are also invited to collate their thoughts on where they think the industry is heading. 2011 SEO Ranking Factors: Versus 2009′s SEO Ranking Factors: The key take...

Paul Borrud from Facebook spoke at SMCYD tonight. He kindly updated us all on Facebooks latest statistics, upcoming releases & shared some of his favourite campaigns. During the presentation he touched on some of Facebook’s (if you will) extracurricular activity, one being in the form of Facebook Peace – something I hadn’t heard of before. What Facebook Peace does is show the friend connections created each day...

The Parrot AR Drone is the Multiplayer Flying Video Game – an innovative four-rotor helicopter (or rather Quadrocopter) that can be piloted indoor or outdoor over a Wi-Fi connection by an Apple iPad, iPod touch or iPhone & by pretty much anyone. Recently available in Australia & priced at $300.00, I was keen to check the latest in boys toys! Recently I was given the opportunity test pilot the Parrot AR Drone for myself....

Prospective Flight Centre Job candidates are being asked to submit LinkedIn, Blog and Twitter details – rather than traditional CV’s – as part of an innovative recruitment program launched attract quality candidates. When applying for the social media specialist positions, candidates are asked to demonstrate their relevant experience by providing links to their Blog, Twitter profile, LinkedIn profiles and two other social sites,...

Most people know exactly who David Attenborough is & what he’s famous for. He’s produced some the best natural documentaries the world as ever seen. One of his more recent documentaries is “How Many People Can Live On Planet Earth“, which is an in-depth study into population growth in relation to the resources available to Humanity on planet Earth. There is clear evidence that states that at the current rate of...

I’ve always been an advocate of digital integration. Mainly because I hate seeing marketing departments that work with different channels not working together to leverage the best results. About 1 month ago, I was thinking about how at present there is no connection between traditional Display Advertising & Social Media outside of Facebook. I came up with this, the socially integrated banner advert. This version uses the...