Guest Post: Madeline Arnold - Social Executive at Mindshare Australia In the early hours of this morning, Facebook held a media event to announce Graph Search: an all new way to navigate through the 1 trillion connections that exist on Facebook to find useful information with a social context. The idea is that Graph Search makes your Facebook network more valuable as a tool for finding things; whether those things are photos, people,...

Last month I spoke at SMX Melbourne about the topic of personalised search based on Location & Historical factors. The session followed Brent D Payne who spoke talked about personalised search a based on Social Media factors. View the presentation below on SlideShare. The presentation discusses and visualises the evolution of personalsied search, starting in 2005 through to 2012. Following that we discuss the the things marketers can...

Ever wanted to tell everybody in your social circle about an important event or communicate a notable update? Facebook has now launched Status highlight,  a paid service that allows consumers to advertise their status updates for a fee. I paid! Hear me roar!   In return, Facebook removes the algorithmic calculation from your status & then positions it at the top of your friends feed for about 24 hours. Highlight an...

Just days after Facebook going public under the IPO (NASDAQ:FB), there are countless discussions around it’s profitability, growth and key revenue streams. Below, WordStream has released the findings of their latest study int he form of an Infographic. Many are discussing the overall value of social media when compared to other media channels. I for one am a big believer in Social Media, but when large companies like GMC pull $100m of...

Today the Google Analytics team released further updates to its Social Measurement offering dubbed Social Analytics. Which I personally find really exciting. The new set of Social reports help webmasters measure the impact of your social activity and evaluate the effect social media has on your Analytics Goals and Ecommerce activities. The 4 new social analytics reports aggregate and display key data points to help you see the complete...

We live in one of the most prolific wars ever. The war for pageviews. To publishers specifically, this is the metric to-die for. More pageviews, more advertising revenue. But how low should one stoop for page views? I love Lolcatz, who doesn’t? I also like the odd peak at College Humor & even Saracastic.com.au. Crazy sites like these are aimed at the youth and the youth-within. They websites attract millions of pageviews and are...