Today for the first time I noticed Google give Facebook additional shelf space in search results in the for of site-links. When searching for “Nikon Facebook” Google you will notice the first listing occupies 3 listing spaces – dramatically increasing its click through rate (CTR). From a business perspective, the change helps protect brands who driving traffic to their Facebook page, in the form “Find us on...

Today the Google Analytics team released further updates to its Social Measurement offering dubbed Social Analytics. Which I personally find really exciting. The new set of Social reports help webmasters measure the impact of your social activity and evaluate the effect social media has on your Analytics Goals and Ecommerce activities. The 4 new social analytics reports aggregate and display key data points to help you see the complete...

Earlier this month my time at Switched on Media came to an end after I  decided to accept an exciting opportunity as Senior SEO Manager at Mindshare Australia, something I’m incredibly excited about doing and doing well. Firstly, the decision was probably the toughest I have ever made – even more so than leaving sunny Birmingham 3 years ago – but I certainly wouldn’t of be capable of tackling the new challenges...

We live in one of the most prolific wars ever. The war for pageviews. To publishers specifically, this is the metric to-die for. More pageviews, more advertising revenue. But how low should one stoop for page views? I love Lolcatz, who doesn’t? I also like the odd peak at College Humor & even Saracastic.com.au. Crazy sites like these are aimed at the youth and the youth-within. They websites attract millions of pageviews and are...

███████ everything ████ ████ ██ is █ ██████ ██ fine ████ ███ ███. ███’█ ██████. The ██ ███ █ government █████ ███ knows ██████ best ███ ██. I’m still not sure about how I truly feel about SOPA and PIPA – both pose a variety of pro’s and con’s toward modern life and...