Google is currently testing a new improved call-to-action on text-based adverts in the across the GDN (Google Display Network). The image below shows a couple of instances where it has been spotted over the past few days, as you can see Google has introduced an arrow button to the creative. This is an interesting update as not much has happened visually on the text-based GDN over the past few years.
The change is undoubtedly designed to improve advert prominence. Advertisers & Publishers should therefore expect to see CTR’s increase. I’ve already seen the CTR on 2 of my AdSense websites increase by about 15% – from an average CTR of 2.4% to 2.8%. That means more commissions for publishes, more revenue for Google and more clicks for our advertisers.