Just days after Facebook going public under the IPO (NASDAQ:FB), there are countless discussions around it’s profitability, growth and key revenue streams. Below, WordStream has released the findings of their latest study int he form of an Infographic. Many are discussing the overall value of social media when compared to other media channels. I for one am a big believer in Social Media, but when large companies like GMC pull $100m of...

Today for the first time I noticed Google give Facebook additional shelf space in search results in the for of site-links. When searching for “Nikon Facebook” Google you will notice the first listing occupies 3 listing spaces – dramatically increasing its click through rate (CTR). From a business perspective, the change helps protect brands who driving traffic to their Facebook page, in the form “Find us on...

Today the Google Analytics team released further updates to its Social Measurement offering dubbed Social Analytics. Which I personally find really exciting. The new set of Social reports help webmasters measure the impact of your social activity and evaluate the effect social media has on your Analytics Goals and Ecommerce activities. The 4 new social analytics reports aggregate and display key data points to help you see the complete...